If you’re new to graphics design, learning how to make your graphics look really good can be incredibly difficult. However, there are certain techniques and tricks you can use that will take your graphics from meh to whoa! Whether you’re designing business presentations or creating images for advertisements, here are 8 tips that will give your graphics an edge over the competition.
1) Use color as a compliment
When used correctly, color can be a powerful tool to make your designs pop. But, it's important to use color as a compliment to your overall design, rather than the main focus. A good rule of thumb is to use a maximum of three colors in your design. Choose one dominant color and two other complimentary colors. You don't want any more than three because too many colors will result in a muddy design that doesn't convey anything well. It's also worth noting that when choosing complementary colors, you should choose hues from opposite sides of the spectrum to get the best contrast and vibrancy possible. For example, if you're using purple as your dominant color, choose blue and yellow for compliments.
2) Color psychology
Color is a powerful tool that can affect human emotions and behavior. By understanding the psychological effects of color, you can use it to influence your audience's reaction to your designs.
1. Use colors that match your brand identity.
2. Consider the different meanings of colors before you choose one.
3. Use color to create contrast and visual interest.
4. Be careful not to use too many colors in one design.
5. Use color purposefully and with intention.
3) Don’t use too many fonts
When it comes to fonts, less is usually more. Using too many different fonts can make your design look cluttered and can be distracting to the reader. Stick to two 00 99 or three fonts maximum, and make sure they complement each other. For example, if you’re using a serif font for your headlines, try pairing it with a sans-serif font for body text.
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4) Size matters
Designers often underestimate the importance of size. But whether you’re working on a web page or a print piece, size is critical to the success of your design. Here are three tips to help you make sure your designs are the right size:
1. Know your audience. Before you start designing, think about who you’re designing for. Will they be viewing your work on a phone, tablet, or desktop? What is their average screen resolution? Do they have access to high-speed internet connections? Do they have low vision impairments? These are all important considerations when designing graphics because some users might not be able to zoom in and see finer details.
2. Determine your goals. Knowing what you want people to do after looking at your graphic will help you determine the best size for it—whether that means downloading an application or buying a product online, or sharing it with friends and family.
3. Use appropriate shapes and sizes.
5) Make it simple but don’t leave out important details
When it comes to graphics, less is usually more. You want to make sure your design is simple enough that the viewer can understand it quickly, but you don’t want to leave out any important details. It's a balancing act! Avoid elements that are too small or unimportant: If they're not part of the main focus, they shouldn't be on the page. Don't over-complicate it with too many colors and images: One way to keep your design from looking cluttered is by limiting yourself to only two colors and three images max. Don't crowd up the image with needless information: Be wary of adding unnecessary data or labels that distract from the message you're trying to get across.
6) Balance out space with color, shapes, and text
The key to successful graphic design is finding a balance between negative and positive space, colors, shapes, and text. Too much of one element can make a design feel cluttered, while too little can make it feel unfinished. The best designs strike a balance between all four elements, creating a look that is both eye-catching and easy to read. For example, this post has lots of color to attract attention, but also plenty of white space so that it's not overwhelming. Meanwhile, the title and subtitles are in black type on white background for easier reading. It's important to pay attention to these details because they ultimately determine how effective a design will be at getting its message across.
7) Reverse type can be powerful
You don't always have to use traditional black text on a white background. In some cases, particularly with headlines, using white type on a black background can be just as effective—if not more so. Reversing out type can create a sense of drama and can be used to add visual interest to a design. It's worth trying both ways to see which one is most effective for your needs. Keep it simple: Sometimes less is more when it comes to graphic design. Don't get too carried away with gradients, textures or other effects that might detract from the message you're trying to convey. Some designers like to keep their layouts clean and open by leaving plenty of space around all elements on the page.
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8) Keep It PersonalIn the world of graphic design, personalization is key. Whether you’re designing a logo for a new business or creating a birthday card for a loved one, adding a personal touch will make your work stand out. Here are seven ways to add personality to your designs
1) Choose fonts that have character
2) Use bright colors and different shades to create contrast
3) Utilize icons and symbols in place of words
4) Draw inspiration from everyday objects, nature, or people around you
5) Experiment with textures and patterns like inky lines, dotted backgrounds, etc.
6) Incorporate calligraphy elements into your work for that unique style
7) Personalize it with doodles by hand
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